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~isPartOf:"The journal of services marketing"
~isPartOf:"Working papers"
~person:"Bruce, Helen L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
2
The interplay of customer experience and commitment
Keiningham, Timothy
;
Ball, Joan
;
Benoit, Sabine
;
Bruce, …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011654644
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