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~isPartOf:"The journal of services marketing"
~person:"Aksoy, Lerzan"
~person:"Hollebeek, Linda D."
~subject:"Data mining"
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Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
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