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~isPartOf:"The journal of services marketing"
~source:"econis"
~subject:"Corporate social responsibility"
~subject:"Fluggesellschaft"
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Corporate social responsibility
Fluggesellschaft
Beziehungsmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Experiment
3
Experimental design
3
Corporate Social Responsibility
2
Customer satisfaction
2
Emotion
2
Hierarchical loyalty programs
2
Kundenzufriedenheit
2
Air passenger transport
1
Airline
1
Attitude
1
CRM
1
Classification
1
Customer engagement
1
Customer experience
1
Customer integration
1
Customer loyalty
1
Customer participation
1
Customer status demotion
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Equity theory
1
Gratitude
1
Harm to others
1
Hospitality
1
Klassifikation
1
Kundenintegration
1
Likelihood of patronage reduction
1
Loyalty programs
1
Moral emotions
1
Need for distinction
1
Passagierluftverkehr
1
Perceived value
1
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Hwang, Jiyoung
1
Kandampully, Jay
1
Liu, Qing
1
Mattila, Anna S.
1
Meyer-Waarden, Lars
1
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The journal of services marketing
Journal of air transport management
4
Journal of service theory and practice
2
BPM Best Practice : wie führende Unternehmen ihre Geschäftsprozesse managen
1
CFAC-Schriften zur Luftfahrt
1
Crowdfunding : the corporate era
1
Discussion paper / Tinbergen Institute
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of industrial organization
1
Inventi impact: service sector
1
Jahrbuch ... schweizerische Verkehrswirtschaft
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Reconnecting marketing to markets
1
Reihe: Marketing : MAR
1
Service business
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
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1
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
2
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Saved in:
3
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
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