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~isPartOf:"The journal of services marketing"
~subject:"Internationales Marketing"
~subject:"Kundenzufriedenheit"
~type:"article"
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Internationales Marketing
Kundenzufriedenheit
Brand management
30
Markenführung
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16
Konsumentenverhalten
16
Brand image
15
Markenimage
15
Beziehungsmarketing
13
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13
Customer satisfaction
6
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Bodderas, Mareike
1
Bordian, Mariia
1
Boukis, Achilleas
1
Cachelin, Joe͏̈l Luc
1
Gil Saura, Irene
1
Gounaris, Spiros
1
Grant, David B.
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Joseph-Mathews, Sacha
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Juga, Jari
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Juntunen, Jouni
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Juntunen, Mari
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Kang, Doo Syen
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Kim, Soon-Ho
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Maas, Peter
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Schlager, Tobias
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The journal of services marketing
Journal of business research : JBR
49
The journal of brand management : an international journal
44
Journal of retailing and consumer services
37
International marketing review
26
Journal of international marketing
26
The journal of product & brand management
25
International journal of hospitality management
23
Journal of hospitality marketing & management
12
Journal of international consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
11
Services marketing quarterly
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Psychology & marketing
9
International journal of business and globalisation : IJBG
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of Islamic marketing
7
Journal of euromarketing
7
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Pakistan journal of commerce and social sciences
6
Business history
5
Cogent business & management
5
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Inventi impact: retailing & consumer services
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of marketing analytics : JMA
5
Journal of marketing for higher education
5
Journal of the Academy of Marketing Science
5
Nepalese journal of economics : a publication of Uniglobe College
5
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Internal market orientation determinants of employee brand enactment
Boukis, Achilleas
;
Gounaris, Spiros
;
Lings, Ian
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
Saved in:
3
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
4
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
5
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
6
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
7
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike
;
Cachelin, Joe͏̈l Luc
;
Maas, Peter
; …
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
Saved in:
8
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
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