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~isPartOf:"The marketing review"
~person:"Batra, Rajeev"
~person:"Ekinci, Yuksel"
~subject:"Brand image"
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The marketing review
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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