//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~person:"Broderick, Amanda J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Blogs
1
Brand communication
1
Brand management
1
Communication
1
Consumer behaviour
1
Digital platform
1
Digitale Plattform
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Konsumentenverhalten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Opinion leaders
1
Public relations
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Virtual communities
1
Virtual reality
1
Virtuelle Realität
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Word-of-mouth
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Broderick, Amanda J.
Brennan, Ross
3
Melewar, T. C.
3
Brown, Stephen
2
Gilmore, Audrey
2
Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
Piercy, Nigel
2
Singh, Ramendra
2
Sinha, Jay I.
2
Vos, Lynn
2
Agarwal, Ridhi
1
Agrawal, Shivan
1
Alryalat, Mohammad Abdallah Ali
1
Ang, Rodolfo P.
1
Annamalai, Balamurugan
1
Asaad, Yousra
1
Ascenção, Mário
1
Bajpai, Naval
1
Banerjee, Saikat
1
Barker, Berverly
1
Baron, Steve
1
Basalingappa, Anita
1
Baumann, Chris
1
Bendiksen, Bjørn-Inge
1
Boddy, Clive
1
Brooks, Neil
1
Burt, Steve
1
Cameron, Philip
1
Canning, Louise
1
Carson, David
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Cohen, Geraldine
1
Cravens, David W.
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Durkin, Mark
1
more ...
less ...
Published in...
All
The marketing review
Journal of business research : JBR
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->