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~isPartOf:"The marketing review"
~person:"Gurău, Călin"
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Beziehungsmarketing
1
Competitive advantage
1
Customer integration
1
Flexibility
1
Flexibilität
1
Kundenintegration
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Lieferantenmanagement
1
Marketing management
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Marketing theory
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Marketingmanagement
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Michael E. Porter
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Relationship marketing
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Gurău, Călin
Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
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Gilmore, Audrey
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Madichie, Nnamdi O.
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Kapoor, Kawaljeet Kaur
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Lane, Nikala
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Osaki, Takanori
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Piercy, Nigel
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Shareef, Mahmud Akhter
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2
Sinha, Jay I.
2
Skinner, Heather
2
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The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurship and small business
2
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Handbook of research on enterprise systems
1
Journal of communication management : an international journal
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing intelligence & planning
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Marketing
flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
2
Porter's generic strategies : a re-interpretation from a relationship
marketing
perspective
Gurău, Călin
- In:
The marketing review
7
(
2007
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003621578
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