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~isPartOf:"The marketing review"
~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
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Öffentlichkeitsarbeit
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Melewar, T. C.
Aspara, Jaakko
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Bang, Nguyen
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Bartholmé, Roland H.
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Boddy, Clive
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Chen, Chen-Chu
1
Dennis, Charles
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Gilani, Hasan
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Heavens, Andrew
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Osburg, Victoria-Sophie
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The marketing review
Journal of business research : JBR
9
International studies of management and organization
8
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
European journal of marketing : EJM
2
Marketing intelligence & planning
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The journal of brand management : an international journal
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Business ethics quarterly : the journal of the Society for Business Ethics
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Corporate reputation review
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Corporate reputation review : an international journal
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European business review
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Journal of general management
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Journal of marketing management : MM
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ECONIS (ZBW)
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Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
2
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
3
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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