//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
61
Konsumentenverhalten
61
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
16
Markenartikel
15
Advertising
13
Großbritannien
13
United Kingdom
13
Werbung
13
Marketing theory
12
Marketingtheorie
12
Social Web
12
Social web
12
USA
12
United States
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Dienstleistungsqualität
9
KMU
9
Kundenzufriedenheit
9
SME
9
Service quality
9
Social media
9
Erfolgsfaktor
8
Literature review
8
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
51
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
52
Author
All
Bang, Nguyen
4
Melewar, T. C.
4
Sarkar, Abhigyan
3
Corkindale, David
2
Kadembo, Ernest M.
2
Stevens, Vidar
2
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ardley, Barry
1
Areni, Charles S.
1
Aspara, Jaakko
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Banerjee, Saikat
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Brorström, Sara
1
Burmann, Christoph
1
Das, Gopal
1
Datta, Biplab
1
Dawra, Jagrook
1
Dimitriadis, Sergios
1
Duma, Fabio
1
Ekinci, Yuksel
1
Feather, Denis
1
Ferdous, Ahmed Shahriar
1
Garbowksy, Daniela
1
Geddes, Paul
1
Gilani, Hasan
1
Granata, Nadio
1
Guin, Kalyan Kumar
1
Guruvayurappan, Nitya
1
Hallier Willi, Christine
1
Hughes, Tim
1
Hussain, Rahim
1
Ikkala, Jacob
1
Jackson, Howard
1
Japutra, Arnold
1
Jayawardhena, Chanaka
1
more ...
less ...
Institution
All
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
Published in...
All
The marketing review
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
5
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
6
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
8
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
9
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
10
Towards a branding oriented higher education sector : an overview of the four perspectives on university
marketing
studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->