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Literature review
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The marketing review
International journal of consumer studies
30
Journal of business research : JBR
18
Psychology & marketing
5
The journal of brand management : an international journal
5
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4
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4
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A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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1
Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
Saved in:
2
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
3
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
4
Television advertising and children : methodological and publication trends
Hasan, Tania
;
Butt, Irfan
- In:
The marketing review
18
(
2018
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011961550
Saved in:
5
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
6
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
7
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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