//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~subject:"Consumer behaviour"
~subject:"Digitization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Digitization
Literature review
11
Bibliometrics
9
Bibliometrie
9
Konsumentenverhalten
6
Advertising
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Werbung
3
Brand image
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Scientific method
2
Social Web
2
Social media
2
Social web
2
Wissenschaftliche Methode
2
Affiliate
1
Affiliate marketing
1
Ausländische Tochtergesellschaft
1
Australia
1
Australien
1
Bank
1
Brand
1
Children
1
Classification
1
Consumer
1
Consumer behaviour towards sustainability
1
Consumer-brand identification
1
Content analysis
1
Corporate reputation
1
Critique
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Jayawardhena, Chanaka
2
Al-Hajla, Ali Homaid
1
Bang, Nguyen
1
Dutta, Shantanu
1
Dwivedi, Yogesh Kumar
1
Elbedweihy, Alaa M.
1
Moussa, Salim
1
O'Gorman, Kevin
1
Perez-Vega, Rodrigo
1
Shabbirhusain RV
1
Shareef, Mahmud Akhter
1
Telewar, T. C.
1
Waite, Kathryn
1
more ...
less ...
Published in...
All
The marketing review
International journal of consumer studies
30
Journal of business research : JBR
22
Technological forecasting & social change : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
Psychology & marketing
6
Management review quarterly
5
The journal of brand management : an international journal
5
European management journal
4
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Marketing intelligence & planning
4
Cogent business & management
3
Information systems and e-business management : ISeB
3
International journal of physical distribution and logistics management
3
Journal of retailing and consumer services
3
Management research review
3
The journal of strategic information systems : incorporating International Information Systems
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
European journal of marketing
2
Göttinger Beiträge zur Handwerksforschung
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of entrepreneurial behavior & research
2
International journal of hospitality management
2
International journal of innovation and technology management : IJITM
2
International journal of production economics
2
International journal of production research
2
International journal of retail and distribution management
2
Journal of knowledge management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
Saved in:
2
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
3
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
4
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
5
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
6
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->