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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
16
Markenartikel
15
Advertising
13
Großbritannien
13
United Kingdom
13
Werbung
13
Marketing theory
12
Marketingtheorie
12
Social Web
12
Social web
12
USA
12
United States
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Dienstleistungsqualität
9
KMU
9
Kundenzufriedenheit
9
SME
9
Service quality
9
Social media
9
Erfolgsfaktor
8
Literature review
8
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Undetermined
35
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Article
61
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Article in journal
61
Aufsatz in Zeitschrift
61
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English
61
Author
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Bang, Nguyen
4
Sarkar, Abhigyan
3
Dwivedi, Yogesh Kumar
2
Melewar, T. C.
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Simkin, Lyndon
2
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ali, Azrin
1
Alkibay, Sanem
1
Altıntaş, Murat Hakan
1
Annamalai, Balamurugan
1
Arun Kumar Tarofder
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Baron, Steve
1
Billore, Aditya
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Chahal, Hardeep
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Chen, Chien-Hung
1
Costa, João Vidigal
1
Das, Gopal
1
Datta, Biplab
1
Dawra, Jagrook
1
Diaz Ruiz, Carlos A.
1
Djafarova, Elmira
1
Dutta, Kamani
1
Ekinci, Yuksel
1
Ferdous, Ahmed Shahriar
1
Finney, Sherry L.
1
Freitas, Carlos Lucas de
1
Gaur, Sanjaya Singh
1
Gbadamosi, Ayantunji
1
Giovanis, Apostolos N.
1
Guin, Kalyan Kumar
1
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The marketing review
Journal of business research : JBR
980
Journal of retailing and consumer services
945
The journal of product & brand management
321
International journal of hospitality management
317
The journal of brand management : an international journal
293
Psychology & marketing
255
Asia Pacific journal of marketing and logistics
209
Journal of marketing communications
203
Journal of travel and tourism marketing
175
Journal of the Academy of Marketing Science
172
European journal of marketing : EJM
171
Journal of marketing research : JMR
169
The journal of services marketing
168
SpringerLink / Bücher
163
International journal of internet marketing and advertising : IJIMA
161
Journal of marketing management : MM
160
Journal of retailing
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
158
Cogent business & management
157
Journal of marketing
153
Marketing intelligence & planning
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Marketing letters : a journal of research in marketing
139
International journal of contemporary hospitality management
138
International journal of consumer studies
134
Journal of international consumer marketing
129
International journal of retail & distribution management
128
Journal of strategic marketing
128
Journal of hospitality marketing & management
127
Tourism management : research, policies, practice
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
The international review of retail, distribution and consumer research
126
International journal of advertising : the review of marketing communications
120
The journal of consumer marketing
119
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
113
Journal of promotion management : innovations in planning and applied research
112
Journal of global marketing
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Management science : journal of the Institute for Operations Research and the Management Sciences
104
The service industries journal
104
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ECONIS (ZBW)
61
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1
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
3
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
4
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
5
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
6
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
7
Characteristics of social media non-adopters : lessons learned
Arun Kumar Tarofder
;
S. M. Ferdous Azam
;
Ali, Azrin
- In:
The marketing review
18
(
2018
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10011961538
Saved in:
8
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
9
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
10
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
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