YouTube advertising : exploring its effectiveness
Year of publication: |
2019
|
---|---|
Authors: | Djafarova, Elmira ; Kramer, Kristina |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 127-145
|
Subject: | Advertising effectiveness | Online video | Social advertising | YouTube | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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