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~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Literature review
11
Bibliometrics
9
Bibliometrie
9
Consumer behaviour
6
Advertising
3
Brand management
3
Internet marketing
3
Markenführung
3
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3
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2
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2
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Dwivedi, Yogesh Kumar
3
Jayawardhena, Chanaka
2
Al-Hajla, Ali Homaid
1
Alryalat, Mohammad Abdallah Ali
1
Bang, Nguyen
1
Chen, Hsin
1
Dutta, Shantanu
1
Elbedweihy, Alaa M.
1
Kapoor, Kawaljeet Kaur
1
Moussa, Salim
1
O'Gorman, Kevin
1
Perez-Vega, Rodrigo
1
Rana, Nripendra P.
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1
Shareef, Mahmud Akhter
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1
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The marketing review
International journal of consumer studies
30
Journal of business research : JBR
21
Marketing intelligence & planning
7
Psychology & marketing
6
International journal of technology marketing : IJTMkt
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Islamic marketing
4
Journal of consumer marketing
4
Management research review
4
Cogent business & management
3
Electronic markets : the international journal on networked business
3
International journal of Indian culture and business management : IJICBM
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Journal of macromarketing
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Electronic commerce research
2
European journal of marketing
2
European management journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of global information management
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
The service industries journal
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
AI-driven marketing research and data analytics
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
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date (oldest first)
1
Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
Saved in:
2
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
3
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
4
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
5
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
6
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
7
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
8
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
Saved in:
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