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Service quality
Consumer behaviour
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Brand management
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Bhattacharya, Kaushik
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Boddy, Clive R.
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Dangayach, G. S.
1
Datta, Biplab
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Dutta, Kamani
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Ezeh, Chris
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Giovanis, Apostolos N.
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The marketing review
Journal of retailing and consumer services
241
International journal of hospitality management
180
Journal of business research : JBR
140
The journal of services marketing
138
The service industries journal
105
Services marketing quarterly
78
International journal of contemporary hospitality management
75
Journal of hospitality marketing & management
75
Journal of service research : JSR
68
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
68
Journal of travel and tourism marketing
66
Journal of service management
63
Service business
57
Industrial marketing management : the international journal for industrial and high-tech firms
46
Tourism management : research, policies, practice
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
The TQM journal : the international review of organizational improvement
39
Cogent business & management
37
Asia Pacific journal of marketing and logistics
36
International journal of services and operations management
36
Journal of air transport management
36
Journal of the Academy of Marketing Science
36
Journal of service research
35
International journal of quality and service sciences
32
Journal of strategic marketing
32
The international journal of bank marketing : IJBM
30
Managing service quality : MSQ ; an international journal
29
Psychology & marketing
29
Marketing intelligence & planning
27
International journal of quality & reliability management
26
Journal of service theory and practice : JSTP
26
International journal of services, economics and management
25
Journal of retailing
25
Journal of service theory and practice
25
European journal of marketing : EJM
24
Total quality management & business excellence
23
International journal of electronic customer relationship management : IJECRM
22
International journal of productivity and quality management : IJPQM
22
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Logistic regression : an advancement of predicting consumer purchase propensity
Yeung, Ruth M. W.
;
Yee, Wallace M. S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009233532
Saved in:
2
Learning customer service from real life situations
Bhattacharya, Kaushik
;
Datta, Biplab
- In:
The marketing review
13
(
2013
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10010200653
Saved in:
3
Evidence on customer loyalty relationships : an appraisal
Srivastava, Medha
;
Rai, Alok Kumar
- In:
The marketing review
15
(
2015
)
1
,
pp. 83-115
Persistent link: https://www.econbiz.de/10011407083
Saved in:
4
Conceptualising customer experiences : significant research propositions
Chahal, Hardeep
;
Dutta, Kamani
- In:
The marketing review
14
(
2014
)
4
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011444951
Saved in:
5
A conceptual framework for the service recovery paradox
Krishna, Anupam
;
Dangayach, G. S.
;
Jain, Rakesh
- In:
The marketing review
11
(
2011
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009233542
Saved in:
6
Symmetric and asymmetric effects of primary healthcare attributes on patient satisfaction : do they vary across patients?
Giovanis, Apostolos N.
;
Pierrakos, George
- In:
The marketing review
15
(
2015
)
4
,
pp. 439-463
Persistent link: https://www.econbiz.de/10011551330
Saved in:
7
Servicescape research: a review and a research agenda
Ezeh, Chris
;
Harris, Lloyd C.
- In:
The marketing review
7
(
2007
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10003451068
Saved in:
8
"Hanging around with people" : ethnography in
marketing
research and intelligence gathering
Boddy, Clive R.
- In:
The marketing review
11
(
2011
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009356735
Saved in:
9
Methods for detecting non-linear effects in latent variable structural equation models : an exhibition of the two-stage least squares method
Vlachos, Pavlos A.
- In:
The marketing review
10
(
2010
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003980723
Saved in:
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