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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
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Markenartikel
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Advertising
13
Großbritannien
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Marketing theory
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Bian, Xuemei
1
Billore, Aditya
1
Cheah, Isaac
1
Costa, João Vidigal
1
Cuomo, Maria Teresa
1
Djafarova, Elmira
1
Dwivedi, Yogesh Kumar
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Freitas, Carlos Lucas de
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1
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1
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The marketing review
Journal of advertising research
124
Journal of business research : JBR
123
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
111
International journal of advertising : the quarterly review of marketing communications
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Journal of advertising : official publication of the American Academy of Advertising
68
International journal of internet marketing and advertising : IJIMA
61
Journal of promotion management : JPM
60
Journal of promotion management : innovations in planning and applied research
59
Psychology & marketing
59
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
SpringerLink / Bücher
43
Journal of marketing research : JMR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of marketing : EJM
34
Health marketing quarterly
32
The journal of product & brand management
32
Marketing : ZFP ; journal of research and management
31
Marketing letters : a journal of research in marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Management science : journal of the Institute for Operations Research and the Management Sciences
25
The journal of brand management : an international journal
25
Journal of marketing
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
21
Journal of the Academy of Marketing Science
21
Journal of current issues and research in advertising : JCIRA
20
International journal of sports marketing & sponsorship
19
Journal of global marketing
19
Journal of marketing research
19
Journal of current issues and research in advertising
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
The journal of consumer marketing
18
Gabler Edition Wissenschaft
17
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Marketing intelligence & planning
17
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1
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
2
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
3
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
4
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
5
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
6
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
7
Consumer behaviour in the context of SMS-based
marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
8
Media convergence and the evolving media business model : an overview and strategic opportunities
McPhillips, Simon
;
Merlo, Omar
- In:
The marketing review
8
(
2008
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003760736
Saved in:
9
Brain imaging during advertising : a neuromarketing study of sound and pictures
Costa, João Vidigal
;
Freitas, Carlos Lucas de
;
Paiva, …
- In:
The marketing review
15
(
2015
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011551326
Saved in:
10
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
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