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Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
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28
Marktforschung
28
Bibliometrics
18
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18
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16
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16
Online-Marketing
16
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13
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9
KMU
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SME
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9
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English
214
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Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
3
Gilmore, Audrey
3
Madichie, Nnamdi O.
3
Sarkar, Abhigyan
3
Simkin, Lyndon
3
Vos, Lynn
3
Boddy, Clive
2
Chadwick, Simon
2
Corkindale, David
2
Datta, Biplab
2
Egan, John
2
Ferdous, Ahmed Shahriar
2
Gaur, Sanjaya Singh
2
Gilani, Hasan
2
Gray, David
2
Gurău, Călin
2
Hughes, Tim
2
Kadembo, Ernest M.
2
Kapoor, Kawaljeet Kaur
2
Kitchen, Philip J.
2
Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
Piercy, Nigel
2
Ponnam, Abhilash
2
Rahman, Mizan
2
Rana, Nripendra P.
2
Samad, Nayyer
2
Samli, A. Coskun
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Singh, Ramendra
2
Sinha, Jay I.
2
Skinner, Heather
2
Smith, Terry
2
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
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The marketing review
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
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ECONIS (ZBW)
214
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51
Employer branding and its influence on employee retention : a literature review
Gilani, Hasan
;
Cunningham, Lucy
- In:
The marketing review
17
(
2017
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011820684
Saved in:
52
The impact of corporate psychopaths on corporate reputation and
marketing
Boddy, Clive
- In:
The marketing review
12
(
2012
)
1
,
pp. 79-89
Persistent link: https://www.econbiz.de/10009549377
Saved in:
53
Marketing
flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
54
Toward a comprehensive framework of sales management within business-to-business
marketing
organisations
Wilkinson, John W.
- In:
The marketing review
9
(
2009
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10003819101
Saved in:
55
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
Saved in:
56
Developing a new model for tracking brand equity as a measure of
marketing
effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
57
Logistic regression : an advancement of predicting consumer purchase propensity
Yeung, Ruth M. W.
;
Yee, Wallace M. S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009233532
Saved in:
58
Measuring
marketing
effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
59
Nonprofits' engagement with the private and public sectors : the case of providing essential healthcare in rural Bangladesh
Rahman, Mizan
;
Haque, Shamim Ehsanul
;
Rashid, Ahmed Tareq
- In:
The marketing review
12
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009549392
Saved in:
60
Transferring social
marketing
knowledge through third sector CoPs
McLeay, Fraser
;
Roberts, Joanne
;
Yoganathan, Vignesh
- In:
The marketing review
12
(
2012
)
4
,
pp. 381-401
Persistent link: https://www.econbiz.de/10009713517
Saved in:
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