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Market research
28
Marktforschung
28
Consumer behaviour
10
Konsumentenverhalten
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Customer satisfaction
3
Kundenzufriedenheit
3
Scientific method
3
Wissenschaftliche Methode
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Beziehungsmarketing
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Epistemology
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Erkenntnistheorie
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Firm performance
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Markenimage
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Marketing management
2
Marketing theory
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Marketingmanagement
2
Marketingtheorie
2
Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Unternehmenserfolg
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1
Australien
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Smith, Terry
2
Albaum, Gerald S.
1
Ardley, Barry C.
1
Ardley, Michaela K.
1
Bang, Nguyen
1
Boddy, Clive R.
1
Bradley, Nigel
1
Brown, Stephen
1
Carter, Leanne
1
Cassia, Fabio
1
Cavallone, Mauro
1
Chen, Chien-Hung
1
Cian, Luca
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Diaz Ruiz, Carlos A.
1
Dimitriadis, Sergios
1
Egan, John
1
Gallagher, Damian
1
Gaur, Sanjaya Singh
1
Gray, David
1
Heath, M. Teresa Pereira
1
Herjanto, Halimin
1
Khoo-Lattimore, Catheryn
1
Kikuchi, Fumiaki
1
Kumar, Prashant
1
Lin, Yuanfang
1
Marciniak, Ruth
1
Modi, Pratik
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Owusu-Frimpong, Nana
1
Palmer, Adrian
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Papista, Erifili
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Robertson, Kirsten
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Saren, Michael
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Sarstedt, Marko
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Schütz, Tobias
1
Seetharaman, Seethu
1
Shaikh, Ateeque
1
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The marketing review
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Springer eBook Collection / Business and Economics
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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1
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
4
Consumer research in Europe since the formation of the EU
Herjanto, Halimin
;
Gaur, Sanjaya Singh
- In:
The marketing review
17
(
2017
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011820677
Saved in:
5
A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
Saved in:
6
The gasoline industry : a review for marketing research
Lin, Yuanfang
;
Seetharaman, Seethu
- In:
The marketing review
13
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
Saved in:
7
Theories of markets : insights from marketing and the sociology of markets
Diaz Ruiz, Carlos A.
- In:
The marketing review
12
(
2012
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009549380
Saved in:
8
Co-design between consumers and companies : roles, created-exchanged value and reward systems
Cavallone, Mauro
;
Cassia, Fabio
- In:
The marketing review
12
(
2012
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10009657288
Saved in:
9
"Feeling bodies" in marketing : aesthetics, emotions and gender
Stevens, Lorna
- In:
The marketing review
12
(
2012
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009657293
Saved in:
10
Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Smith, Terry
- In:
The marketing review
11
(
2011
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10009233548
Saved in:
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