//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
20
Markenführung
20
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Brand
10
Markenartikel
10
Market research
10
Marketing management
10
Marketingmanagement
10
Marktforschung
10
Advertising effects
8
Bibliometrics
8
Bibliometrie
8
Werbewirkung
8
Dienstleistungsqualität
7
Emotion
7
Service quality
7
Literature review
6
Social Web
6
Social web
6
Customer satisfaction
5
Internet marketing
5
Kundenzufriedenheit
5
Mobile communications
5
Mobilkommunikation
5
Online-Marketing
5
Perceived risk
5
Advertising
4
Brand loyalty
4
Einzelhandel
4
India
4
Indien
4
Innovation adoption
4
Innovationsakzeptanz
4
Online retailing
4
Online-Handel
4
more ...
less ...
Online availability
All
Undetermined
52
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Case study
1
Fallstudie
1
Language
All
English
90
Author
All
Dwivedi, Yogesh Kumar
6
Bang, Nguyen
4
Melewar, T. C.
3
Sarkar, Abhigyan
3
Shareef, Mahmud Akhter
3
Williams, Michael D.
3
Datta, Biplab
2
Gupta, Devashish Das
2
Jayawardhena, Chanaka
2
Rana, Nripendra P.
2
Shobeiri, Saeed
2
Simkin, Lyndon
2
Adams, Melinda K.
1
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ali, Azrin
1
Alkibay, Sanem
1
Altıntaş, Murat Hakan
1
Andronikidis, Andreas
1
Annamalai, Balamurugan
1
Arun Kumar Tarofder
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Baron, Steve
1
Bawa, Anupam
1
Billore, Aditya
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Buchwald, Markus
1
Chahal, Hardeep
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Chen, Chien-Hung
1
Cheung, Lily
1
Choudhury, Nanda
1
Connon, Neil G.
1
Costa, João Vidigal
1
Das, Gopal
1
Dawra, Jagrook
1
more ...
less ...
Published in...
All
The marketing review
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
Saved in:
3
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
Saved in:
4
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
5
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
Saved in:
6
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
7
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
8
Scarcity promotions : customers' negative experiential journey
Harikrishnan P. K.
;
Dewani, Prem Prakash
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10012299491
Saved in:
9
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
10
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->