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~isPartOf:"The service industries journal"
~person:"Ghose, Anindya"
~person:"Laroche, Michel"
~subject:"Online-Marketing"
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Online-Marketing
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The service industries journal
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International journal of retail & distribution management
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Journal of retailing and consumer services
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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