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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Tourism"
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Celebrity-Werbung
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Tourism
Advertising effects
25
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25
Tourism marketing
15
Tourismusmarketing
15
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13
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Destination management
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Huang, Zhuowei
2
Wan, Lisa C.
2
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1
Bao, Jigang
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Christianson, Kiel
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Droulers, Olivier
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Dryl, Wioleta
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Filieri, Raffaele
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Gan, Jianhong
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Gil, Luciana de Araujo
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Hou, Yuansi
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Shi, Si
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Tourism management : research, policies, practice
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
29
Journal of marketing communications
26
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of promotion management : JPM
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
14
International journal of sports marketing & sponsorship
12
Journal of promotion management : innovations in planning and applied research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of global marketing
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
The journal of product & brand management
8
Young consumers : insight and ideas for responsible marketers
8
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
The journal of brand management : an international journal
6
Global business review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international consumer marketing
5
Journal of travel and tourism marketing
5
NBER Working Paper
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Breaking new ground in theory and practice
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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1
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
2
A model of tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
3
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
4
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
5
Restriction reduction : the effects of mobility restriction on consumers' preferences for advertisements of tourism products
Luo, Xiaoyan
;
Hu, Jihao
;
Wan, Lisa C.
;
Yi, Xiao
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440008
Saved in:
6
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
7
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
8
Reconciling unsatisfying tourism experiences : message type effectiveness and the role of counterfactual thinking
Wang, Saerom
;
Kirillova, Ksenia
;
Lehto, Xinran Y.
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 233-243
Persistent link: https://www.econbiz.de/10011676045
Saved in:
9
Typography in destination advertising : an exploratory study and research perspectives
Amar, Jennifer
;
Droulers, Olivier
;
Legohérel, Patrick
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 77-86
Persistent link: https://www.econbiz.de/10011746350
Saved in:
10
Visual attention toward tourism photographs with text : an eye-tracking study
Li, Qian
;
Huang, Zhuowei
;
Christianson, Kiel
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 243-258
Persistent link: https://www.econbiz.de/10011452063
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