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Tourism management : research, policies, practice
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
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