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~isPartOf:"Working paper / Harvard Business School, Division of Research"
~type_genre:"Arbeitspapier"
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~type_genre:"Sammlung"
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Working paper / Harvard Business School, Division of Research
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
39
Working paper / National Bureau of Economic Research, Inc.
10
ERIM report series research in management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
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2
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
3
Overchoice : the effect of assortment type on brand choice
Gourville, John T.
;
Soman, Dilip
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2003
Persistent link: https://www.econbiz.de/10003242540
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