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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~person:"Hudders, Liselot"
~person:"Ng, Yu Leung"
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Advertising effects
5
Jugendliche
5
Werbewirkung
5
Youth
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Advertising
4
Werbung
4
Gender
3
Geschlecht
3
Advertising effect
2
China
2
Consumer behaviour
2
Gender roles
2
Hong Kong
2
Hongkong
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Konsumentenverhalten
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Advertising literacy
1
Advertising processing
1
Analphabetismus
1
Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Children
1
Consumer perceptions
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Eltern
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Experiment
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Experimental design
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Frauen
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Girls
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Illiteracy
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Internet marketing
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Kidfluencers
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Kinder
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Markenimage
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Mädchen
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Online-Marketing
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Parental strategies
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Parents
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Hudders, Liselot
Ng, Yu Leung
Chan, Kara
4
Phau, Ian
2
Roy, Subhadip
2
Abbasi, Amir Zaib
1
Anyukhina, Irina
1
Araújo, Elton Gean
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Bush, Bianca
1
Cappelli, Christopher
1
Cartwright, Robert Freeman
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Cassia, Fabio
1
Chen, Huan
1
Choudhary, Sharuti
1
Daems, Kristien
1
Daswani, Aarzoo
1
De Jans, Steffi
1
Deterding, Audrey
1
Ding Hooi Ting
1
Dix, Steve
1
Fan, Fei
1
Ferguson, Graham
1
Francis, Alisha L.
1
Fung, Maggie S. K.
1
Furnham, Adrian
1
García-Béjar, Ligia
1
Gardner, Meryl P.
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Giraldi, Janaina de Moura Engracia
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Golinkoff, Roberta Michnick
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Gurieva, Yulia
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Heiney-Gonzalez, Daniel
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Henrie, Kenneth M.
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Horsch-Pasek, Kathy
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Jain, Varsha
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Liu, Jianqiong
1
Loose, Femke
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Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Nonprofit and voluntary sector quarterly
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
5
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
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