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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Zielgruppe"
~type_genre:"Article in journal"
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Konsumentenverhalten
Zielgruppe
Consumer behaviour
240
Jugendliche
161
Youth
161
Children
130
Kinder
129
Target group
60
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Advertising
36
Advertising effects
36
Werbewirkung
36
Werbung
35
Eating habit
32
Ernährungsverhalten
32
Brand image
29
Markenimage
29
USA
29
United States
29
Brand management
28
Markenführung
28
Students
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Studierende
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China
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23
Eltern
22
Parents
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Consumer socialization
21
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21
Frankreich
21
Gender
21
Geschlecht
21
Lebensmittel
20
Brand
19
Qualitative methods
19
Family
18
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Chan, Kara
12
Brennan, Linda
4
Rundle-Thiele, Sharyn
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Tjiptono, Fandy
4
Aleti, Torgeir
3
Arli, Denni
3
Damay, Coralie
3
Gollety, Mathilde
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Kubacki, Krzysztof
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Laaksonen, Pirjo
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Lundby, Erika
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McNeill, Lisa S.
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Nga, Joyce K. H.
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Parker, Lukas
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Cheung, Cherry Tin Yan
2
Cody, Kevina
2
Dean, Dwane H.
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Dietrich, Timo
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Ding Hooi Ting
2
Ezan, Pascale
2
Faupel, Ulya
2
Guichard, Nathalie
2
Gupta, Ashish
2
Haselhoff, Vanessa
2
Holzmüller, Hartmut H.
2
Hongjun, Wang
2
Ironico, Simona
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Johnson, Kim K. P.
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Kehily, Mary Jane
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Lapierre, Matthew A.
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Leipämaa-Leskinen, Hanna
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Ng, Peggy M. L.
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Ng, Yu Leung
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Phau, Ian
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Roy, Subhadip
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Sharma, Ruppal Walia
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Tan, Kim-Lim
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Vänskä, Annamari
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Young consumers : insight and ideas for responsible marketers
Journal of retailing and consumer services
1,933
Journal of business research : JBR
1,899
International journal of consumer studies
760
International journal of hospitality management
727
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
392
European journal of marketing : EJM
354
The journal of brand management : an international journal
350
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
324
Journal of international consumer marketing
315
Journal of marketing management : MM
312
Journal of retailing
303
Tourism management : research, policies, practice
302
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The journal of consumer marketing
291
Journal of fashion marketing and management
288
Journal of consumer behaviour : an international research review
286
Cogent business & management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
The international review of retail, distribution and consumer research
274
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
The journal of services marketing
262
Journal of business ethics : JOBE
261
Technological forecasting & social change : an international journal
261
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
248
Marketing intelligence & planning
243
Food policy : economics planning and politics of food and agriculture
241
Journal of food products marketing
236
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ECONIS (ZBW)
270
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1
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270
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1
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
3
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
4
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
5
For me, for you, or for the environment? : explaining young consumers' motives for adopting electric cars based on the fundamental motive framework
Paramita, Widya
;
Rostiani, Rokhima
;
Hidayat, Rahmadi
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 226-249
Persistent link: https://www.econbiz.de/10014511559
Saved in:
6
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
7
Influence of return convenience on young buyers' repurchase intentions
Ahmed, Waqar
;
Huma, Sehrish
;
Ali, Syed Umair
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10014511533
Saved in:
8
A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq
;
Adeshola, Ibrahim
;
Isiaku, Labaran
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
Saved in:
9
Online counterfeit purchase behaviour : moderating effect of perceived anonymity and moral disengagement
Samaddar, Kaushik
;
Mondal, Sanjana
;
Gandhi, Aradhana Vikas
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 84-108
Persistent link: https://www.econbiz.de/10014511529
Saved in:
10
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
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