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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Mainardes, Emerson Wagner"
~person:"Vashisht, Devika"
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Consumer behaviour
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Video game
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Mainardes, Emerson Wagner
Vashisht, Devika
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Young consumers : insight and ideas for responsible marketers
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
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Marketing intelligence & planning
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Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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