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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Target group
60
Zielgruppe
60
Children
49
Kinder
49
Consumer behaviour
29
Konsumentenverhalten
29
Jugendliche
23
Youth
23
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Food
10
Lebensmittel
10
Online media
7
Social Web
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Social web
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Brand image
6
Communication media
6
Consumer socialization
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France
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Frankreich
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Kommunikationsmedien
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Markenimage
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Other media and children
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Brand management
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Children and brands
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Eltern
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Markenführung
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Media usage
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Mediennutzung
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Parents
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Qualitative Methode
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Qualitative method
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Qualitative methods
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Eating habit
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Basu, Rituparna
1
Chan, Kara
1
Kubacki, Krzysztof
1
Poh Ling Tan
1
Rundle-Thiele, Sharyn
1
Schuster, Lisa
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Sindi, Neena
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Tan, Ser Zian
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Young consumers : insight and ideas for responsible marketers
Handbuch Zielgruppenmanagement
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Innovation and sustainability in base of the pyramid markets
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Reihe Betriebswirtschaftslehre
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Handel und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
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Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
2
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
3
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
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