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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Mobile Marketing
4
Mobile marketing
4
Online-Marketing
4
Advertising
2
Advertising effects
2
Children
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Axcell, Shana
1
Ellis, Debbie
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García-Béjar, Ligia
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Goenner, Emily
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Miguélez-Juan, Blanca
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Núñez-Gómez, Patricia
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Oyedele, Adesegun
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Robayo-Pinzon, Oscar
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Young consumers : insight and ideas for responsible marketers
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handelsforschung
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of business & economics research
2
Journal of international consumer marketing
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ECONIS (ZBW)
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
3
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
4
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
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