Ioan, Moisescu Ovidiu - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 70-75
The interest in brand marketing and management has strongly increased during the last two decades. Brands represent … the brand is a difficult task. This paper tries to outline three main approaches, when considering defining and analyzing … the significance of the brand concept, as they were identified through a documentary research of the literature. …