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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Markenimage
Consumer behaviour
55
Emotion
30
Advertising
24
Advertising effects
21
Werbewirkung
21
Werbung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
9
Ethik
9
Brand image
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Fundraising
6
Pride
6
Social Web
6
Social web
6
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6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Brand
5
Business ethics
5
Experiment
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Markenartikel
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Motivation
5
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5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
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Unternehmensethik
5
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Article in journal
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56
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Bulgarian
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Septianto, Felix
Han, Heesup
114
Mattila, Anna S.
97
Lusk, Jayson L.
74
Phau, Ian
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Jang, Soocheong
59
Nayga, Rodolfo M.
59
Paul, Justin
56
Belk, Russell W.
52
Ko, Eunju
52
Bagozzi, Richard P.
48
Laroche, Michel
48
Pelsmacker, Patrick de
48
Bang, Nguyen
46
Diamantopoulos, Adamantios
44
Kim, Jungkeun
44
Sharma, Piyush
44
Hollebeek, Linda D.
43
Melewar, T. C.
42
Rajagopal
41
Wong, IpKin Anthony
41
Das, Gopal
40
Ko, Yong Jae
38
Rahman, Zillur
38
Romaniuk, Jenni
38
Thaichon, Park
38
Vrontis, Demetris
38
Hyun, Sunghyup Sean
37
Kim, Seongseop
37
Park, Jungkun
37
Verhoef, Peter C.
37
Bruwer, Johan
35
Dennis, Charles
35
Balaji, M. S.
34
Dens, Nathalie
34
Moschis, George P.
34
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
56
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56
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1
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
2
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
5
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
6
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
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