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~language:"deu"
~language:"eng"
~person:"Gupta, Sachin"
~subject:"Brand"
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Search: subject_exact:"Logit-Modell"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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