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~language:"deu"
~language:"eng"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
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Customer satisfaction
Markenführung
Social Web
166
Social web
166
Internet marketing
54
Online-Marketing
54
Consumer behaviour
36
Konsumentenverhalten
36
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25
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25
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20
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19
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16
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12
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social media
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Apaolaza, Vanessa
1
Asiedu-Appiah, Felicity
1
Barrutia, José M.
1
Bernritter, Stefan F.
1
Breitsohl, Jan Christian
1
Cauberghe, Veroline
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Hartmann, Patrick
1
He, Jiaxun
1
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1
Loermans, Annemijn C.
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Mallah Boustani, Nada
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1
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1
Pereira, Hélia Gonçalves
1
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1
Sayegh, May Merhej
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Schaefer, Fabian
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1
Shyle, Irma
1
Smit, Edith G.
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Thurasamy Ramayah
1
Veirman, Marijke de
1
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Verlegh, Peeter
1
Wan Hussain Wan Ishak
1
Wang, Gesi
1
Xu, Guangyi
1
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Yamin, Fadhxilah Mat
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Bridging the gap between advertising academia and practice
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
International journal of economics and financial issues : IJEFI
1
Journal of marketing management : MM
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
Smart Technologies for Organizations : Managing a Sustainable and Inclusive Digital Transformation
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
The impact of social commercial platforms on entrepreneurship in a developing country
Mallah Boustani, Nada
;
Sayegh, May Merhej
- In:
Smart Technologies for Organizations : Managing a …
,
(pp. 89-106)
.
2023
Persistent link: https://www.econbiz.de/10014288683
Saved in:
2
The amalgamation of social media and tourism in Ghana
Kotoua, Selira
;
Asiedu-Appiah, Felicity
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 121-142)
.
2022
Persistent link: https://www.econbiz.de/10013198520
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Personal branding of professors in social media : a choice or a necessity in our days?
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 207-220)
.
2022
Persistent link: https://www.econbiz.de/10013338082
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
6
Does user search behaviour mediate user knowledge and search satisfaction?
Yamin, Fadhxilah Mat
;
Thurasamy Ramayah
;
Wan Hussain …
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011660747
Saved in:
7
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
8
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
9
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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