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~language:"deu"
~person:"Huber, Frank"
~subject:"Consumer behaviour"
~subject:"Product differentiation"
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Consumer behaviour
Product differentiation
Customer value
4
Kundenwert
4
Beziehungsmarketing
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3
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Brand image
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Customer satisfaction
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Dienstleistungsmanagement
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Huber, Frank
Keppler, Thomas
2
Kressmann, Frank
2
Papenhoff, Heike
2
Vogel, Verena
2
Vollhardt, Kai
2
Winkel, Susanne
2
Wünschmann, Stefan
2
Beck, Chris
1
Beutin, Nikolas
1
Böhrs, Sandra
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Hartmann, Kaspar
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1
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1
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Schmitt, Philipp
1
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1
Skiera, Bernd
1
Strebinger, Andreas
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Struwe, Robin
1
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1
Wangenheim, Florian von
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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1
Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
;
Keppler, …
-
2006
Persistent link: https://www.econbiz.de/10003324613
Saved in:
2
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
3
Kundenwertorientierte Segmentierung von Urlaubsreisenden auf der Basis von Entscheidungsstilen und Kaufmotiven : Ergebnisse einer empirischen Studie
Huber, Frank
;
Kressmann, Frank
;
Rudolph, Angela
-
2005
Persistent link: https://www.econbiz.de/10003233147
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