//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Pförtsch, Waldemar A."
~subject:"Markenführung"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"goods"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing
Brand management
3
Brand image
2
Deutschland
2
Germany
2
Intermediate goods
2
Lieferantenmanagement
2
Markenimage
2
Supplier relationship management
2
Vorleistungen
2
B-to-B-Marketing
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Industrial goods
1
Industriegüter
1
Markenpolitik
1
Measurement
1
Messung
1
Produktimage
1
Vorprodukt
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
English
1
Author
All
Pförtsch, Waldemar A.
Meffert, Heribert
8
Bruhn, Manfred
6
Enke, Margit
6
Ahlert, Dieter
5
Backhaus, Klaus
5
Geigenmüller, Anja
5
Meurer, Jörg
5
Perrey, Jesko
5
Regier, Stefanie
5
Bodenstein, Gerhard
4
Burmann, Christoph
4
Huber, Frank
4
Bentz, Stephan
3
Boch, Sonja
3
Büttner, Miriam
3
Gedenk, Karen
3
Heydt, Andreas von der
3
Jeschke, Kurt
3
Kirchgeorg, Manfred
3
Kleinaltenkamp, Michael
3
König, Verena
3
Landschulze, Sebastian
3
Lasslop, Ingo
3
Neslin, Scott A.
3
Richter, Markus
3
Vaih-Baur, Christina
3
Völckner, Franziska
3
Wiedmann, Klaus-Peter
3
Bauer, Hans H.
2
Baumgarth, Carsten
2
Berentzen, Johannes
2
Biering, Simone
2
Bormann, Ingrid
2
Brombacher, Reinhard
2
Daniel, Ines
2
Deckow, Frauke
2
Dellago, Verena
2
Düerkop, Henrike
2
Feige, Stephan
2
more ...
less ...
Published in...
All
Aufbruch : Ingredient Branding schafft Werte
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B-Markenmanagement : Konzepte, Methoden, Fallbeispiele
Pförtsch, Waldemar A.
;
Schmid, Michael
-
2005
Persistent link: https://www.econbiz.de/10002216479
Saved in:
2
Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.
;
Linder, Christian
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 446-477)
.
2009
Persistent link: https://www.econbiz.de/10003894431
Saved in:
3
Die Marke in der Marke : Bedeutung und Macht des ingredient branding
Pförtsch, Waldemar A.
;
Müller, Indrajanto
-
2006
Persistent link: https://www.econbiz.de/10003227888
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->