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~language:"fra"
~language:"lit"
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~subject:"Konsumentenverhalten"
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60,829
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60,827
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Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
73
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
59
Nayga, Rodolfo M.
59
Grewal, Dhruv
57
Jang, Soocheong
57
Septianto, Felix
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Paul, Justin
52
Belk, Russell W.
51
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47
Ko, Eunju
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
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42
Hollebeek, Linda D.
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Thaichon, Park
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Vrontis, Demetris
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Kim, Seongseop
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Hyun, Sunghyup Sean
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Wong, IpKin Anthony
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Wu, Luorong
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Balaji, M. S.
33
Gierl, Heribert
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of retailing and consumer services
1,926
Journal of business research : JBR
1,884
International journal of consumer studies
746
International journal of hospitality management
723
Psychology & marketing
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Journal of travel and tourism marketing
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Journal of international consumer marketing
311
Journal of marketing management : MM
301
Journal of retailing
301
Journal of marketing communications
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Tourism management : research, policies, practice
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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The journal of consumer marketing
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Journal of fashion marketing and management
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Journal of marketing
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
259
The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
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Journal of food products marketing
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ECONIS (ZBW)
47,522
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1
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
2
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
3
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Advancing arts philanthropy practices for well-being
Addis, Michela
;
Rurale, Andrea
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014450605
Saved in:
6
Advancing customer experience through service design in mega shopping malls
Junaid, Muhammad
;
Rasheed, Muhammad Faisal
;
Goudarzi, Kiane
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10014484218
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7
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
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8
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
9
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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