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~language:"fra"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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USB Cologne (EcoSocSci)
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A model of consumer cognitive processes underlying memory-based brand evaluations
Park, Jong-Won
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1991
Persistent link: https://www.econbiz.de/10004760267
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42
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai
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1990
Persistent link: https://www.econbiz.de/10004120978
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43
A comparison of the segregation and integration models of coupon framing in explaining sales, repeat purchase rates, and brand choice
Cheong, Ki-Ju
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1990
Persistent link: https://www.econbiz.de/10004760263
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44
Social and psychological variability in consumer communication networks
Anglin, Linda K.
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1990
Persistent link: https://www.econbiz.de/10004765332
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45
Consumer use of product information in a satisfaction framework : information consistency, information format and product types
Hill, Donna S.
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1989
Persistent link: https://www.econbiz.de/10004765334
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