Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Mai Anttila
| Year of publication: |
1990
|
|---|---|
| Authors: | Anttila, Mai |
| Publisher: |
Helsinki |
| Subject: | Preis | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 312 S. : graph. Darst. |
|---|---|
| Series: | Acta Academiae Oeconomicae Helsingiensis / Ser. A, väitöskirjoja. - Helsinki, ISSN 0356-9969. - Vol. 73 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Helsinki, Helsinki School of Economics and Business Administration, Diss. |
| ISBN: | 951-700-864-3 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004120978