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~language:"eng"
~language:"hun"
~language:"rus"
~person:"Vrontis, Demetris"
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Search: subject:"experience"
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Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
8
Markenführung
8
Marketing management
5
Marketingmanagement
5
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5
Social web
5
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4
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4
Digitization
4
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4
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3
Artificial intelligence
3
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CRM
3
Customer satisfaction
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3
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KMU
3
Kundenzufriedenheit
3
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Online-Marketing
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Vrontis, Demetris
Kumar, V.
79
Han, Heesup
60
Verhoef, Peter C.
55
Hollebeek, Linda D.
49
Loureiro, Sandra Maria Correia
42
Mattila, Anna S.
40
Palmatier, Robert W.
40
Gil Saura, Irene
37
Homburg, Christian
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Mittal, Vikas
30
Svensson, Göran
30
Klaus, Philipp
29
Grewal, Dhruv
28
Hyun, Sunghyup Sean
28
Sheth, Jagdish N.
28
Wong, IpKin Anthony
28
Lehto, Xinran Y.
27
Neslin, Scott A.
27
Ruyter, Ko de
27
Grönroos, Christian
26
Heinonen, Kristina
26
Agnihotri, Raj
25
Bang, Nguyen
25
Karjaluoto, Heikki
25
Quach, Sara
25
Rahman, Zillur
25
Aksoy, Lerzan
24
Gustafsson, Anders
24
Khan, Imran
24
Kumar, Vikas
23
Lemon, Katherine N.
23
So, Kevin Kam Fung
23
McColl-Kennedy, Janet R.
22
Rather, Raouf Ahmad
22
Reinartz, Werner J.
22
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Journal of transnational management : the official journal of the International Management Development Association
3
EuroMed journal of business
2
International marketing review
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Ekonomski pregled
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
1
International journal of managerial and financial accounting : IJMFA
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of strategy and management
1
Review of managerial science : RMS
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
27
Showing
1
-
10
of
27
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Internationalization of family business and its performance : examining the moderating role of digitalization and international networking capability
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2443-2470
Persistent link: https://www.econbiz.de/10014335786
Saved in:
4
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
5
International relationship management during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
8
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
9
Antecedents of privacy concerns and online information disclosure : moderating role of government regulation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Vrontis, Demetris
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 467-486
Persistent link: https://www.econbiz.de/10014380934
Saved in:
10
Conceptualisation of customer
experience
: the case of mobile telecoms services in Morocco
Belabbes, Ikrame
;
Oubrich, Mourad
;
Fiano, Fabio
; …
- In:
International journal of managerial and financial …
12
(
2020
)
1
,
pp. 89-118
Persistent link: https://www.econbiz.de/10012253760
Saved in:
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