Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Selma Kadić-Maglajlić
| Year of publication: |
2023
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|---|---|
| Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Kadić-Maglajlić, Selma |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 164-173
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| Subject: | AI | AI-PRM | Business value | Customized partner services | Operational performance | Partner engagement | Partner relationship management (PRM) | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282234