Channel collaboration in e-commerce : a study on channel relationship from the perspective of vendors selling on online platforms, the e-retailers
Rajan Yadav and Swati Bhatnagar
| Year of publication: |
2020
|
|---|---|
| Authors: | Yadav, Rajan ; Bhatnagar, Swati |
| Published in: |
Transforming organizations through flexible systems management. - Singapore : Springer, ISBN 978-981-13-9639-7. - 2020, p. 223-241
|
| Subject: | Channel collaboration | Channel relationship | Distribution | Electronic distribution channel | E-retailers | Marketing channel | Marketplace model | Vendors | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-9640-3_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012127721