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~language:"eng"
~language:"hun"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Han, Heesup
113
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95
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68
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62
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60
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59
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57
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55
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53
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52
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49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
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Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
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Sharma, Piyush
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Thaichon, Park
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Park, Jungkun
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Hyun, Sunghyup Sean
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Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
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Prashar, Sanjeev
33
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COVID-19-Consumer Law Research Group
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Journal of retailing and consumer services
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Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
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Journal of marketing communications
295
International journal of retail & distribution management
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
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Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
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ECONIS (ZBW)
47,900
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1
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
2
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
3
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Advancing arts philanthropy practices for well-being
Addis, Michela
;
Rurale, Andrea
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014450605
Saved in:
6
Advancing customer experience through service design in mega shopping malls
Junaid, Muhammad
;
Rasheed, Muhammad Faisal
;
Goudarzi, Kiane
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10014484218
Saved in:
7
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
8
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
9
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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