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~language:"eng"
~language:"rus"
~person:"Ko, Eunju"
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Search: subject_exact:"Brand management"
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Brand management
27
Markenführung
27
Consumer behaviour
24
Konsumentenverhalten
24
Luxury goods
16
Luxusgüter
16
Fashion
12
Mode
12
Brand
11
Markenartikel
11
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
China
2
Comparison
2
Conspicuous consumption
2
Customer integration
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Kundenintegration
2
Luxury
2
Luxury brands
2
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Ko, Eunju
Melewar, T. C.
74
Keller, Kevin Lane
57
Balmer, John M. T.
46
De Chernatony, Leslie
44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
33
Ind, Nicholas
33
Uggla, Henrik
33
Fournier, Susan
32
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
28
Gupta, Suraksha
28
Guzman, Francisco
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Baumgarth, Carsten
26
Han, Heesup
25
King, Ceridwyn
25
Schroeder, Jonathan E.
25
Burmann, Christoph
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Diamantopoulos, Adamantios
23
Pitt, Leyland F.
23
Vrontis, Demetris
23
Japutra, Arnold
22
Khan, Imran
22
Kunkel, Thilo
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Roper, Stuart
21
Dawes, John
20
Kapferer, Jean-Noël
20
Rahman, Zillur
20
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
27
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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