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~language:"eng"
~language:"slv"
~person:"Thaichon, Park"
~subject:"Konsumentenverhalten"
~subject:"Value creation"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Konsumentenverhalten
Value creation
Consumer behaviour
39
Beziehungsmarketing
22
Relationship marketing
22
Social Web
11
Social web
11
Advertising
10
Customer satisfaction
9
Kundenzufriedenheit
9
Online retailing
9
Online-Handel
9
Werbung
9
Brand management
8
Lieferantenmanagement
8
Luxury goods
8
Luxusgüter
8
Markenführung
8
Supplier relationship management
8
Advertising effects
7
Betriebliche Wertschöpfung
7
Dienstleistungsqualität
7
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Service quality
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Emotion
6
Franchising
6
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Emerging economies
4
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2
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Article
42
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
43
Aufsatz im Buch
2
Book section
2
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1
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English
Slovenian
Author
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Thaichon, Park
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Belk, Russell W.
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
54
Sheth, Jagdish N.
54
Ko, Eunju
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Vrontis, Demetris
42
Bang, Nguyen
41
Sharma, Piyush
41
Das, Gopal
39
Rajagopal
38
Balaji, M. S.
37
Ko, Yong Jae
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dennis, Charles
34
Law, Chun Hung Roberts
34
Moschis, George P.
34
Walsh, Gianfranco
34
Wu, Luorong
34
Eisend, Martin
33
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Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
Services marketing quarterly
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of food products marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
43
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43
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Date (oldest first)
1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
4
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
5
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
6
Extrinsic and intrinsic motives : panic buying and impulsive buying during a pandemic
Lavuri, Rambabu
;
Jaiswal, Deepak
;
Thaichon, Park
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10013552695
Saved in:
7
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
8
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
9
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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