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~language:"eng"
~language:"spa"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Share price"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Rezension"
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Consumer behaviour
Share price
Konsumentenverhalten
39
Sportmarketing
21
Sports marketing
21
Sport
15
Sports
15
Athletes
13
Sportler
13
USA
13
United States
13
Brand management
12
Markenführung
12
Professional sports
11
Profisport
11
Sport event
11
Sportveranstaltung
11
Sport organization
9
Sportorganisation
9
Brand image
8
Markenimage
8
Dienstleistungsqualität
7
Service quality
7
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7
Sponsorship
7
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6
Football
6
Fußball
6
Werbewirkung
6
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5
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Personality psychology
5
Persönlichkeitspsychologie
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Beziehungsmarketing
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38
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2
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Spanish
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Ko, Yong Jae
Gupta, Rangan
117
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
75
Narayan, Paresh Kumar
73
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
62
Jang, Soocheong
62
Nayga, Rodolfo M.
61
Zaremba, Adam
58
Bagozzi, Richard P.
56
Septianto, Felix
55
Wohar, Mark E.
55
McMillan, David G.
54
Paul, Justin
53
Ryu, Doojin
53
Laroche, Michel
52
Pelsmacker, Patrick de
51
Ko, Eunju
50
Madura, Jeff
50
Tiwari, Aviral Kumar
48
Hollebeek, Linda D.
47
Ma, Feng
47
Sharma, Piyush
45
Kim, Jungkeun
44
Caporale, Guglielmo Maria
43
Diamantopoulos, Adamantios
43
Faff, Robert W.
42
Rajagopal
41
Thaichon, Park
41
Zhang, Wei
41
Bang, Nguyen
40
Gil-Alaña, Luis A.
40
Das, Gopal
39
Foxall, Gordon R.
39
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of sports marketing & sponsorship
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
Sport management review
3
Enhancing knowledge development in marketing ; Vol. 21
2
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
40
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
7
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
8
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
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