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~language:"spa"
~subject:"Konsumentenverhalten"
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Han, Heesup
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Mattila, Anna S.
95
Lusk, Jayson L.
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70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
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Loureiro, Sandra Maria Correia
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Nayga, Rodolfo M.
59
Grewal, Dhruv
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Jang, Soocheong
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Septianto, Felix
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Paul, Justin
52
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47
Ko, Eunju
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
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Hollebeek, Linda D.
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Thaichon, Park
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Vrontis, Demetris
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Kim, Seongseop
36
Hyun, Sunghyup Sean
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Park, Jungkun
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Verhoef, Peter C.
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Wong, IpKin Anthony
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34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
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33
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of retailing and consumer services
1,926
Journal of business research : JBR
1,884
International journal of consumer studies
746
International journal of hospitality management
723
Psychology & marketing
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
European journal of marketing : EJM
347
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342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
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Journal of travel and tourism marketing
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Journal of international consumer marketing
311
Journal of marketing management : MM
301
Journal of retailing
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Journal of marketing communications
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Tourism management : research, policies, practice
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Cogent business & management
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The journal of consumer marketing
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Journal of fashion marketing and management
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Journal of marketing
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality marketing & management
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Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
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Journal of food products marketing
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ECONIS (ZBW)
47,399
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1
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
2
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
3
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Advancing arts philanthropy practices for well-being
Addis, Michela
;
Rurale, Andrea
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014450605
Saved in:
6
Advancing customer experience through service design in mega shopping malls
Junaid, Muhammad
;
Rasheed, Muhammad Faisal
;
Goudarzi, Kiane
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10014484218
Saved in:
7
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
8
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
9
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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