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Sage brief guide to marketing ethics : [consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing,...
2012
Persistent link: https://www.econbiz.de/10009126353
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Sage brief guide to marketing ethics
2012
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Online-Ausg.
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing
Persistent link: https://www.econbiz.de/10013208123
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