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~language:"eng"
~person:"Ailawadi, Kusum L."
~subject:"Social Web"
~type_genre:"Sammelwerk"
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Branchenentwicklung
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Brand management
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Consumer behaviour
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Einzelhandel
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New product development
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Ailawadi, Kusum L.
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Panwar, Avinash
2
Rathore, Sumangla
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Roggeveen, Anne L.
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Ababakirov, Azamat
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
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International Conference on Research on National Brand …
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2017
Persistent link: https://www.econbiz.de/10011664011
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