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~language:"eng"
~person:"Akrout, Houcine"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Confidence
3
Vertrauen
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industrial marketing
2
Affective trust
1
B-to-B marketing
1
B-to-B relationships credence goods
1
B2B relationship
1
Buyer-supplier relationships
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Calculative trust
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Cognition
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Cognitive trust
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Credence goods
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Customer satisfaction
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France
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Frankreich
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Kundenzufriedenheit
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Marketing
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Multistage approach
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affective commitment
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affective trust
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business marketing
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buyer-seller relationships
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cultural sensitivity
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culture
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digital markets
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high involvement
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industrial services
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relational satisfaction
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relationship phases
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Akrout, Houcine
Svensson, Göran
11
Kowalkowski, Christian
8
Christodoulides, George
7
Kumar, V.
7
Terho, Harri
7
Andersen, Poul Houman
6
Casidy, Riza
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Grewal, Rajdeep
5
Itani, Omar S.
5
Nyadzayo, Munyaradzi W.
5
Sarkar, Soumya
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Brown, Brian P.
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Krafft, Manfred
4
Mohan, Mayoor
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Rodriguez, Michael
4
Schmitz, Christian
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Ulkuniemi, Pauliina
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Visentin, Marco
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Zablah, Alex R.
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Agnihotri, Raj
3
Barry, James M.
3
Baxter, Roger
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Biedenbach, Galina
3
Brown, Brian
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
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Donthu, Naveen
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
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ECONIS (ZBW)
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Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
2
Fundamental transformations of trust and its drivers : a multi-stage approach of business-to-business relationships
Akrout, Houcine
;
Diallo, Mbaye Fall
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 159-171
Persistent link: https://www.econbiz.de/10011776004
Saved in:
3
Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
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