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~language:"eng"
~person:"Anderson, James C."
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
6
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer value
2
Kundenwert
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Consumer behaviour
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Investitionsgütermarketing
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Konsumentenverhalten
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Luxury goods
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Wettbewerbsstrategie
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business marketing
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customer value proposition
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customer value quantification
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Anderson, James C.
Svensson, Göran
23
Kleinaltenkamp, Michael
22
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Geiger, Ingmar
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Rangarajan, Deva
11
Høgevold, Nils M.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Snehota, Ivan
10
Woodside, Arch G.
10
Ahearne, Michael
9
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
Ellis, Nick
9
Rodríguez, Rocío
9
Sharma, Piyush
9
Zolkiewski, Judy
9
Brown, Brian P.
8
Casidy, Riza
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Journal of business-to-business marketing
2
Harvard business review : HBR
1
Pearsons education international
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
3
Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.
;
Wynstra, Finn
- In:
Journal of business-to-business marketing
17
(
2010
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
Saved in:
4
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
Saved in:
5
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
Saved in:
6
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
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