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~language:"eng"
~person:"Ariyanti, M."
~person:"Choi, Seung-chan"
~type_genre:"Conference paper"
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Consumer behaviour
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Brand
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Brand management
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Ariyanti, M.
Choi, Seung-chan
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of retailing and consumer services
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
2
The influence of e-service quality on the data package buying experience in Telkomsel
Kusdinar, P.
;
Ariyanti, M.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 27-30)
.
2020
Persistent link: https://www.econbiz.de/10012224745
Saved in:
3
The effect of Online Native Advertising on the attitude of Tokopedia consumers in Bandung city
Pramodhana, A.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 34-40)
.
2020
Persistent link: https://www.econbiz.de/10012259301
Saved in:
4
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
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